Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Amber Daniel

Director Product Strategy

In this role, Amber is responsible for the strategic direction, vision, and performance of the retail automotive product suite, which aids automotive OEMs, dealers, and affiliates in making better decisions and driving stronger results leveraging Polk Automotive Solutions in their marketing efforts.

With nearly 20 years of automotive retail experience, Amber is known for her passion for working with automotive retailers and OEMs to integrate innovative strategies across the digital landscape.

Speaker Sessions

9:00am

Tuesday

Presented by Polk Automotive

Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.

Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.

Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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