Len Short
Lotlinx
Len Short serves as chairman and CEO at Lotlinx. A respected leader in business for decades, Short uses his strong background in digital media to drive the company’s strategy, branding and customer service. Prior to founding Lotlinx, Short was the founding chief marketing officer at (product)RED, executive vice president of brand marketing at AOL/TimeWarner and chief marketing officer for Charles Schwab & Co. He also held various positions at national agencies such as NW Ayer, Ross Roy and Digitas. For his involvement in the automotive community, Short has been recognized by The American Marketing Association, the Effie Awards, the DMA Echo Awards, the Francis Hatch Awards and the International Advertising Festival at Cannes.
In this session we will explore the ways in which machine-based decisioning can be harnessed to enhance various facets of retail operations. From inventory management, to media placement, and customer experience. We will shed light on the power of algorithms and data analytics in making strategic decisions that lead to success. Case studies will be shared that will demonstrate how when you let the machines do their thing the numbers will go in your favor. We will share the type of data that fuels the machine to provide the best results.
In this session we will explore the ways in which machine-based decisioning can be harnessed to enhance various facets of retail operations. From inventory management, to media placement, and customer experience. We will shed light on the power of algorithms and data analytics in making strategic decisions that lead to success. Case studies will be shared that will demonstrate how when you let the machines do their thing the numbers will go in your favor. We will share the type of data that fuels the machine to provide the best results.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
Dealers are increasing their marketing spend as inventory levels and floor planning costs rise. How can dealers break through the marketing clutter to get more customers and prospects into their showrooms? We will introduce new strategies that are helping dealers accelerate sales, profits, and the growth of their local market share. Join speakers from CF Marketing and DealerFunnel for this intuitive mainstage panel.
CF Search Marketing
Dealer Funnel
Lotlinx
Alpha Automotive Group
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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