10:15am

Day Three - Tuesday, Nov. 14

Rethinking The Sales Process: Technology Enabled Solutions

Room

Main Ballroom

Session Type

Panel

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Improving the customer experience involves changing the way we engage consumers who are shopping online and giving them the information that they need, at the right moment in time. Learn about how these companies are partnering with dealers to create new levels of success, more effective use of their employees, and an elevated customer experience. Join speakers from AutoFi, and iPacket on the mainstage for this innovative session. 

2:00pm

Monday

Presented by PCG Digital

In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

In this workshop Glenn shares where we got it wrong, and how some dealers figured and what we need to learn from DR as we look towards CDPs.

  • How should digital retailing be part of your customer experience
  • What is the biggest reason it works and why it fails.
  • What the data really is telling us.
  • What is the correct engagement process for digital retailing
  • Where does marketing come in both internally and externally.
  • Lessons we need to embrace as we now look towards CDPs

Great tactical strategies to help you go back to the dealership with immediate ways to impact the bottom line.

Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

3:15pm

Monday

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Search — especially Organic Search — is filled with misconceptions and vendor misinformation… Designed to be digestible for Dealer Principals, CMOs, GMs, and Marketing Professionals, this presentation is packed with 27 actionable takeaways, that even most seasoned marketers aren’t aware of.

This presentation is designed and presented by a veteran of automotive marketing, with 15 years of dealership and vendor experience. Attendees will be offered a no-pitch, store-specific SEO evaluation with actionable information rather than busywork. Come learn something new!

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

8:00am

Tuesday

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

Join us in the ballroom for the first Keynote Address of the Modern Retailing Conference 2023. Keynote presented by Outsell

Keynote

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: