Alan Krutsch

Car shoppers compare shopping experiences across categories. They don’t just compare one car dealer to another. When shopping for a $50,000+ automobile, today’s shoppers wonder why the experience does not compare to shopping at Nordstrom or, why the hospitality doesn’t measure up to a vacation spend at a Marriott hotel. How can it be that purchasing a new iPhone is a more delightful experience than acquiring a new vehicle that sells for 50-100 times more?

Leading retailers, in all categories, are masters of creating a customer culture that delivers not just the basics of hospitality, service and value, but additionally their retail culture delivers a customer experience that surprises and delights.

Topics we’ll explore:

• Addressing the adversarial relationship that is often built into the dealership processes and why this is a “culture killer”.
• Online Digital Retail: why it hasn’t lived up to its promise.
• Understanding the people, processes and technology required to consistently sell cars in less than an hour including the efficiency unlock that allows salespeople to sell and deliver over 50 cars per month, without an assistant or a traditional finance office.
• Why your dealership may need a different kind of  “cash register”.
• Learning how  bricks-and-mortar retail can create a “temple of the brand” and a culture that consistently outperforms the competition.

Included will be a case study that demonstrates a rare virtuous cycle in automotive retail: higher productivity per salesperson, increased net profit, faster transactions and happier customers. Does this sound too good to be true? Join us in Palm Beach for a thought provoking session on the future of automotive retail.