1:15pm

Day Two - Monday, Nov. 13

Cultivating a CX Mindset

Room

Main Ballroom

Session Type

Keynote

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.

Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.

Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.

You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.

8:00am

Tuesday

Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.

Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.

Join Outsell’s President and Chief Commercial Officer, John Clavadetscher, as we explore the dynamic intersection of traditional retail and automotive with a keen eye on high value customers. While Sol Price would have been wary of traditional Automotive Retail practices, it’s heartening to see the industry evolve. And how Automotive is winning and seeing increases in service loyalty, gross margin, and improved marketing effectiveness.

Let’s explore this shift and how Automotive Retail is now embracing data-driven customer engagement platforms, akin to Price’s innovative concepts. See how top dealer groups and OEMS are leveraging the tools to understand their best customers better, personalize communication, and optimize product offerings for increased customer loyalty and profitability.

Keynote

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Monday

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

How we communicate with our customers includes decisions on which technologies work best for each customer and the cadence by which messages are sent. Since most dealers don’t control cadence or store customer communication history, what can dealers do to upgrade their CX using smarter communication strategies?

Panel

|

Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

10:00am

Monday

Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage. 

Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage. 

Keynote

|

Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: