Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Gary Graves

CoFounder & CEO

Gary co-founded InteractiveTel, now TotalCX, in 2008 and presently serves as CEO. Previously, he served as the company’s first Chief Technology Officer. He developed the communications platform on which the company’s proprietary products are based and has been instrumental in the company’s dynamic growth trajectory. An innovator to the core, Gary continues to educate himself on the current state of technology in computer science and engineering. He enjoys unplugging as often as he can by taking road and camping trips across the United States with his family.

Speaker Sessions

1:15pm

Monday

The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.

Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.

Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.

You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.

The experience customers have with your company influences their perception of your brand and contributes to their decision to do business with you. There are other factors at play such as location, availability, and cost, but the most impactful way to put your business in the best position to do business with the highest number of customers for the longest period of time is to continually provide them the best experience possible.

Excellence in Customer Experience (CX) is not a lofty ideal and can be achieved, in part, through a focused approach of cultivating a CX Mindset in your customer facing employees. This mindset creates a foundational basis from which sales and service advisors can approach customer interactions with an empathetic viewpoint that establishes rapport and builds relationships.

Join Gary Graves CoFounder & CEO of TotalCX at MRC 2023 where you can adopt a CX Mindset by learning about the customer perspective.

You’ll also learn how to affect a positive experience with your customers with a persuasive toolkit adopted for the CX Mindset from Aristotle’s Rhetoric, a timeless text used in several applications from politics and law, to negotiation and sales.

Keynote

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Main Ballroom

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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