Customer Experience Technology

Personalized Marketing Messaging

Sales Experience & Acquisition

Loyalty, Retention & LTV

Ed Track 05

Beyond Experience

Mike Lizza

Sr Director, Sales

Mike Lizza has 15 years of experience in the automotive industry, starting his career with Audi of Manhattan where he quickly rose through the ranks. The past 10 years he has been at the forefront of the digital transformation, working in various roles specializing in digital marketing strategies and solutions. Currently, Mike heads up Ansira’s Tier 3 Enterprise Dealer Group Strategy team. His approach is a “keep it simple” mentality when it comes to driving strategy, believing that the approach that is understandable is the one that is executable.

Speaker Sessions

1:30pm

Sunday

To improve the customer experience , dealers need to collect, leverage, and activate customer data and shopping activity to improve sales and service experiences. So what can dealers do to improve their CX through smarter data strategies?

To improve the customer experience , dealers need to collect, leverage, and activate customer data and shopping activity to improve sales and service experiences. So what can dealers do to improve their CX through smarter data strategies?

Panel

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Exhibit Hall

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

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