Automotive-centric Customer Data Platforms (CDPs) have revolutionized the way automotive does business – but what does it take to actually make a CDP work? In this session, Fullpath CEO Aharon Horwitz will discuss what steps the industry will need to take grow and build on CDP technology, share the technical side of what it takes to build data integrations within complex dealership data ecosystem, and explore the potential that still awaits within the realm of first-party data through insightful analyses and real-world case studies.

Every day, dealerships lose valuable leads by not connecting their phone ups to qualified agents. With marketing spend growing and inventory rising, it’s critical to capitalize on every opportunity to bring in new business. In her keynote address, Cassie Broemmer, Chief Revenue Officer at Car Wars, will share stand-out call connection trends dealers need to be aware of, as well as common pitfalls in process and technology that are impacting both call connection and a dealership’s bottom line. She’ll offer actionable steps to turn your call connection performance into an asset for your dealership, instead of a liability to manage.