Matt Like
Morgan Auto Group
Today, there is a disconnect between the customer experience online to in-store. Even if it seems seamless, your employees invest many hours of work to make it happen. Using some “real dealership footage” and a little bit of humor, Brian and Brad will discuss key factors that will transform your online experience into a seamless and transparent process from the initial chat on your website to funding the deal electronically. They are going to explore modern retailing at its finest.
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.
In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:
Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.
Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.
Polk Automotive Solutions S&P Global Mobility
Cognition
Amazon Ads
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.
Join us for the 2023 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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