Streaming and OTT advertising continue to attract more dealer budget, but many dealers are still asking the same question: is it actually bringing buyers into the showroom? Impressions, completion rates, and reach may look strong, but those metrics do not always prove business impact.

This panel will challenge dealers to evaluate streaming through a more practical lens. The discussion will focus on measurement, attribution, audience quality, store visits, vehicle demand, and how dealers can connect media investment to outcomes that matter.

Key Takeaways:

• Explore key findings from Pasch Group’s all-new OTT/Streaming Research Report.

• Learn which streaming metrics matter most to dealership leaders.
• Understand how to evaluate whether OTT campaigns are influencing showroom visits.
• Identify the gap between media performance and real business outcomes.
• Explore how audience targeting can impact vehicle demand and buyer quality.
• Discover what dealers should ask before increasing streaming investment.