MRC News & Insights

Explore conference updates, industry news, and practical insights from the dealers and experts shaping the future of automotive retail.

September 29, 2026
Dealership teams building their own AI tools can enter the Built on the Lot AI Showdown at MRC 2026. $5,000 prize. Entries close October 20.
September 29, 2026
Most dealership AI projects stall on data, adoption and too many tools. Here’s what to fix first, and where to learn more at MRC 2026.