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Dealers – Enter the AI Showdown for a Chance to Win $5,000

MRC News & Insights

Explore conference updates, industry news, and practical insights from the dealers and experts shaping the future of automotive retail.

October 5, 2026

The Customer Experience Gap: Handoffs, Humans and Retention

Leads, texts, AI and service visits all touch the same customer, often without knowing about each other. Here’s how dealers can own the conversation and keep customers coming back.

September 29, 2026

Your Team Built an AI Tool? It Could Win $5,000

Dealership teams building their own AI tools can enter the Built on the Lot AI Showdown at MRC 2026. $5,000 prize. Entries close October 20.

September 29, 2026

AI in the Dealership: Get the Foundation Right First

Most dealership AI projects stall on data, adoption and too many tools. Here’s what to fix first, and where to learn more at MRC 2026.