More than a conference, MRC is where progressive dealers come to challenge conventional thinking, discover what’s working today, and prepare for what’s next. Every session, conversation, and connection is designed to help your dealership perform at a higher level.
The car dealerships that thrive for generations are the ones that never stop refining their operations.
At the Modern Retailing Conference (MRC) 2026, taking place November 15-17, you will join the strategic conversations happening inside today’s most progressive automotive dealerships. Discover the real-world ideas being tested, the variable and fixed ops processes being reworked, and the cutting-edge digital retail strategies delivering measurable ROI across the modern automotive customer journey.
No recycled presentations. No vendor sales pitches or buzzwords. Just practical, data-driven conversations about what is working in automotive retail now, and what automotive technology is coming next.
MRC is structured around diverse learning formats designed to drive actionable takeaways. From forward-looking keynotes and fast-paced Automotive Flash Talks to interactive panels and hands-on dealership breakout workshops, every session delivers new perspectives, practical operational ideas, and automotive retail strategies you can implement the day you return to your store.
Join the conversation on how progressive auto dealers are reducing friction in the buying process, exceeding digital-first customer expectations, and creating omnichannel experiences that drive lifetime customer loyalty long after the vehicle delivery.
Hear how top-performing rooftop stores are refining their automotive sales processes, embracing automotive AI and CRM automation, and empowering sales teams to create highly consistent, high-grossing customer experiences.
Explore how successful dealerships are strengthening the vehicle ownership lifecycle, increasing service drive customer retention, utilizing predictive maintenance marketing, and maximizing fixed ops profitability.
Discover how automotive operators are adapting to changing macroeconomic market conditions, optimizing used and new vehicle inventory strategies, improving variable operations efficiency, and making data-backed decisions that protect dealer margins.
The value of MRC goes far beyond the main stage. It lives in the peer-to-peer networking between sessions, the tactical lessons shared by car dealers in the trenches, and the strategic knowledge you will bring back to your dealership group.
MRC is explicitly not a standard automotive trade show, and it isn’t built around vendor hype. It is an exclusive automotive leadership summit where the industry’s most progressive dealers gather to exchange ideas, challenge conventional thinking, and benchmark what is actually driving dealership revenue. Because the best auto dealerships aren’t standing still.
MRC is designed exclusively for automotive dealership professionals who are committed to moving their businesses forward. Whether you are setting corporate group strategy, leading a single-point rooftop, or optimizing the local customer experience, you will leave with practical automotive strategies you can put into action immediately.
You will find immense value at MRC 2026 if you are a:
Dealer Principal, Owner, or Executive Management:
Looking for macro-level automotive trends, dealership group scaling strategies, and long-term asset protection.
General Manager (GM) or General Sales Manager (GSM):
Focused on optimizing variable operations, dealership profitability, sales team performance, and local market share.
Sales Manager or BDC Director:
Refining lead management, reducing CRM friction, and helping internet sales teams deliver higher conversion rates.
Fixed Operations Director or Service Manager:
Looking to increase hours per repair order, improve technician retention, and build long-term service loyalty.
Marketing, eCommerce, or Digital Retail Leader:
Aligning online automotive marketing spend with in-store conversions while leveraging first-party dealership data.
Emerging Automotive Leader:
Ready to bring fresh operational ideas back to your store and make a measurable impact on the showroom floor.
The Modern Retailing Conference returns to the Eau Palm Beach Resort & Spa, a Forbes Five-Star oceanfront luxury resort on the shores of Palm Beach, Florida.
More importantly, this venue is perfectly sized for an intimate automotive networking event. Everything happens in one centralized location. General sessions, catered meals, and networking receptions are all just a short walk away, meaning no sprawling convention centers, shuttle buses, or wasted time.
You are surrounded by fellow auto dealership professionals, keynote speakers, and automotive industry experts from the moment you arrive. The high-level conversations continue naturally over breakfast, carry into lunch, and extend into evening coastal receptions. Some of the most valuable takeaways from MRC won’t come from a slide deck; they’ll come from the relationships you build poolside or beachfront with peers facing the exact same operational challenges.
The automotive retail landscape will continue to evolve rapidly with AI, shifting inventory cycles, and changing consumer behaviors. The question is whether your dealership will be reacting to the market or actively shaping it.
Join us at MRC 2026 in Palm Beach, Florida, and be part of the definitive conversations that will shape the future of automotive retailing.
Join us this November in Palm Beach, Florida for MRC 2026
