Ben Hadley is the CEO of Auto Genius and a longtime automotive technology executive, strategist, and entrepreneur. Over his career, he has helped thousands of dealerships improve the connection between marketing, technology, and the customer experience, while contributing to four successful company exits, including Dealer.com’s $1.1 billion acquisition. He has also helped develop strategies behind exits valued at $100 million and $80 million and advises SaaS and fintech companies on growth, product, and go-to-market strategy. Today, Ben leads Auto Genius with a focus on building faster, smarter digital experiences for automotive retailers.