Jorge de Castro is chief executive officer of Protomiq, a conversion and experience software platform trusted by more than 5,000 auto dealers across North America. He brings more than 30 years of experience to Protomiq as an investor, operator and advisor to businesses across fintech, automotive tech, e-commerce, and consumer goods. He is an independent board director at Informativ, an automotive tech business backed by Capstreet, and he is a venture advisor at Endeavor.

Before joining Protomiq, Jorge was the founder and managing director of Nandina where he advised companies and financial sponsors on growth strategy, corporate development, and restructuring across consumer e-commerce, auto tech, fintech, govtech, and retail specialty finance. He served as senior vice president and general manager of LendingTree Spring, LendingTree’s membership-based financial services marketplace. Prior to that, he led strategy for Equifax’s Global Consumer Solutions and U.S. Information Solutions businesses, helping launch and acquire partnerships across B2B and B2B2C markets.

He has also held senior leadership positions overseeing and growing key consumer businesses at Kraft, Georgia Pacific, and P&G, after starting his career in banking in the financial services and retail sectors.
He attended the University of Wisconsin-Madison and Rhodes College. He is based in Atlanta where he lives with his wife, Catherine, and three children.