Dealership websites are not going away anytime soon, but the experience they deliver must evolve. The next generation of automotive retail websites will need to recognize and respond to customers more intelligently, put first-party data to work, and prepare for a future where AI agents communicate and transact with other systems on a shopper’s behalf.

At the same time, the tools that power the digital retail experience are being reimagined. Chat, payments, trade-in, merchandising, and other critical website functions are rapidly evolving as AI changes how shoppers research, engage, and take action online.

This session brings together leading automotive technology companies to explore how the dealership website framework is changing, what a truly customer-aware retail experience should look like, and how dealers can prepare for agent-to-agent communication and agentic commerce. The panel will also examine what these changes could mean for traditional website traffic, customer journeys, and the future role of the dealership website.