Joe High serves as Chief Product Officer at Team Velocity, where he leads the company’s product strategy and innovation across its automotive marketing technology platform. With more than 25 years of industry experience — including 14 years with Team Velocity and 12 years at Dominion Enterprises overseeing its website businesses — Joe has a proven track record of driving growth, innovation, and operational efficiency in the automotive industry.

At Team Velocity, he is spearheading the company’s Customer Experience Platform (CXP) and Customer Data Platform (CDP), initiatives designed to unify customer data, marketing automation, and dealer workflows. These efforts are transforming how dealerships leverage data and AI to deliver seamless, compliant, and personalized customer experiences.

Throughout his career, Joe has balanced innovation with efficiency, ensuring that new product development aligns with customer needs while optimizing resources and profitability. He oversees a broad portfolio of solutions, including websites, digital advertising, direct mail, email , SEO, and analytics.

Passionate about solving complex problems, Joe brings a pragmatic and forward-looking approach to product leadership, with a sharp eye on emerging technology trends and their impact on the automotive industry.