Kate Howell

Marketing Director

Experienced marketing director with a demonstrated history of working in collaboration with clients to develop and execute strategic plans and objectives. Skilled in strategic planning, client management, leadership and management of interdisciplinary teams, demand generation and media relations. Strong marketing professional with a BA focused in English with Communications Concentration from Rollins College.

Speaker Sessions

3:30pm

Day 1

Presented by Spectrum Reach

Today’s multiscreen media landscape can be a quagmire for auto marketers. The constant churn and overwhelming choice for auto intenders of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching auto intenders where they spend their time, you can harness the chaos into ROI.

Workshop

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Salon 1

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Sunday

Automotive Retailing Reimagined

Expert speakers.
executive level education.