Today’s auto buyers are researching longer, comparing more options and shopping multiple dealerships before making a purchase. As loyalty declines and competition intensifies, many dealers are realizing that sustainable growth comes not from generating more leads, but from nurturing high-quality leads and improving conversion of existing opportunities.

In this keynote, Eric DeMont explores findings from Urban Science’s Harris Poll research and shows why conversion has become one of the industry’s biggest market share opportunities. He will introduce Defection Intelligence, a practical framework that helps dealers answer two critical questions: Are we engaging enough in-market buyers, and are we converting those buyers into sales?

By measuring engagement and capture rates together, dealers can identify what’s really limiting performance, uncover hidden growth opportunities and focus on the actions most likely to improve market share.

Key Takeaways

• Learn how engagement and capture rates reveal your dealership’s greatest growth opportunity.
• Understand how buyer defections can uncover missed opportunities and performance gaps.
• Discover practical strategies to improve sales execution, coaching and marketing effectiveness to drive market share growth.