Anu Roberts

Senior Director of Product Marketing

Anu Roberts leads automotive retail marketing strategies for CDK Modern Retail. As Senior Director of Product Marketing, she oversees Digital Retail, CRM and F&I, helping businesses solve issues, address customer hurts, and drive profits by leveraging technology and data to drive decisions. Anu is a seasoned industry guest speaker, including J.D. Power Auto Forum New York, Women of Silicon Valley and Modern Retail Conference.

Speaker Sessions

11:00am

Day 3

Dealership websites have not evolved enough to meet the needs of consumers who are shopping for their next vehicle. It’s time to look at how consumers engage with our online showroom and integrate new technologies to increase engagement and conversion rates.  What is the data showing that consumers want to see online?

Panel

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Exhibit Hall

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Tuesday