Anu Roberts

Anu leads automotive retail marketing strategies for CDK Global’s Modern Retail. As Senior Director of Product Marketing, she oversees Digital Retail, CRM and F&I, helping businesses solve issues, address customer hurts, and drive profits by leveraging technology and data to drive decisions.

Steeped in retail automotive product development knowledge, customer experience, go-to-market strategies and market insights, Anu brings a fresh perspective of how modern, secure and intelligent software can provide a seamless experience in a more agile environment, providing auto retailers with competitive solutions to deliver the best service.

Anu has held leadership roles in marketing and sales throughout her career, helping companies grow market share.  Prior to CDK Global, Anu served as regional sales director of Global Markets Advanced Enterprise Solutions for AT&T and was business principal and agent for Roberts & Roberts Insurance in Portland, Ore.

Anu is a seasoned industry guest speaker and presented at Modern Retail Conference in 2022. She is a graduate of Oregon State University, earning her Bachelor of Arts degree.