Shelli Clark has spent more than 30 years in automotive, moving from dealership and retail operations into technology and marketing leadership. In a people-focused industry, Shelli is energized by equipping dealers with the tools to enhance the customer experience, cut through complexity, and thrive in a dynamic market. As Chief Marketing Officer at DealerCX, Shelli is building the marketing function from the ground up, leading brand strategy, demand generation, and market positioning for a system built around a simple idea: give dealerships one complete view of every customer, across every department, from first contact to long-term loyalty. Before DealerCX, she led marketing for STELLA Automotive AI, and her career also includes senior marketing and operations roles at VinSolutions, TrueCar, and DealerBuilt. She is known for turning product value into a story dealers can see themselves in, and for building brands that stand out in a crowded market.