I’m a graduate of Arizona State University’s W.P. Carey School of Business with a degree in Business Management. My experience spans product management, team leadership, SEO, and digital marketing, with a strong focus on data driven strategy and operational efficiency.

As a Product Manager at KPEYE, I helped turn Brian Pasch’s dealership-marketing research into a working analytics platform one that audits GA4 configuration, ASC compliance, vendor performance, and conversion data for individual stores and entire dealer groups. I work directly with clients to translate complex data into clear, executive-ready insights they can act on.