Lance Scott has spent his career building high-performance sales organizations in automotive SaaS, most recently at DealerSocket. He leads with a people-first philosophy, shaped in part by years playing offensive line in the NFL and later coaching youth football, staying just as focused on developing the people on his team as the numbers they produce.

As Chief Revenue Officer at DealerCX, Lance is building the revenue organization for a platform that brings sales and service together under a single customer record, replacing the fragmented stack of tools dealers have relied on for years. He works closely with dealers to translate that vision into results on the ground, bringing the same discipline and coaching mindset to his sales teams that he brought to the field. He is known for combining a competitive drive with a genuine investment in the people around him, a mix that has made him a trusted voice with dealers and revenue leaders alike.