Lance Schafer joined the team in 2015 and serves as the General Manager for Lotlinx. He helps lead and direct the Product and Technology team in the creation of valuable products for the Automotive Digital Marketing industry. Combining his Digital Marketing and software development expertise, Lance helped introduce machine learning to Lotlinx’s massive ad network and co-developed a technology patent. Lance, who is based out of our Canada office, came to Lotlinx following a 20-year career managing investment opportunities in the technology and digital media spaces. Having an entrepreneurial spirit, Lance has been CEO and Co-Founder of many business ventures, including co-founding LemonFree.com – a comprehensive online automotive shopping and research marketplace. LemonFree,com went on to be acquired by Lotlinx in 2015, thus bringing Lance to our team.