David Solar is the Founder and CEO of Liminal, the automotive industry’s first platform to combine a Customer Data Platform (CDP), Marketing Automation Platform (MAP), and Audience Intelligence Platform (AIP) into a single operating system for dealerships.

With more than 23 years of software development experience and over 15 years focused exclusively on automotive technology, David has helped dealerships transform fragmented customer data into actionable intelligence that drives growth, improves efficiency, and reduces reliance on disconnected marketing tools.

Under his leadership, Liminal has pioneered innovations in identity resolution, audience intelligence, and AI-powered marketing automation through its LESS AI™ platform, enabling dealers to launch campaigns in minutes, automate customer journeys, and make data-driven decisions in seconds.

David is passionate about helping dealers take control of their data, simplify their technology stack, and prepare for the next generation of AI-powered retailing. His sessions focus on practical strategies that dealerships can implement immediately to improve marketing performance, customer engagement, and long-term profitability.