Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.

Time kills deals and profit. Despite mass adoption of digital retailing and technology by dealers, it still takes nearly three hours to buy a car. The process is filled with friction, bottlenecks, and back-and-forth interactions. The technology revolution isn’t on your website—it’s in the showroom, where time and money are being left on the table. This session will identify ways to leverage technology in the showroom to optimize decision-making, bridge the trust gap, and speed up the process—all while increasing profitability.