Discover how auto dealers are taking their social media advertising to the next level with TikTok. In this 45-minute workshop you’ll hear from Nathanael Greklek, Mohawk Auto Group’s Chief of Branding, on developing a creative strategy to build a strong organic presence on TikTok. PCG Digital’s Paid Media Director Sarah Ciociola and Senior Social Media Specialist Chloe McGinley will demonstrate the latest advancements in TikTok advertising, including dynamic vehicle ads. Automotive marketers will learn how to showcase their inventory on TikTok and dealers will come away from this workshop with inspiration to rev up their video marketing strategy.

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

• What is a CDP?
• Does a CDP make sense for my dealership or group?
• What is the ROI of a CDP?
• What strategies are leading companies using to get the most out of their CDP?
• How do I quantify the health of my CRM or DMS database?^