7:00am

Day Three - Tuesday, Nov. 14

Breakfast

Room

Ballroom

Session Type

Downtime

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Get ready for the day, enjoy buffet-style breakfast!

9:00am

Tuesday

Presented by Activator.ai

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped behind silos and because tools were never designed to and are incapable of tracking, storing or reacting to customer behaviors.

In this session, learn how you can select the right marketing and CDP to deliver sales success with actionable data and tools and be able to answer important questions like:

  • What is a CDP?
  • Does a CDP make sense for my dealership or group?
  • What is the ROI of a CDP?
  • What strategies are leading companies using to get the most out of their CDP?
  • How do I quantify the health of my CRM or DMS database?^

Workshop

|

Plaza 2

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by Polk Automotive

Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.

Amazon is increasingly becoming a part of the automotive shopping experience. So how can automotive retailers take advantage of this growth? Hear from directly from our panel of subject matter experts; Amber Daniel, Direct of Product Strategy for Polk Automotive Solutions, Carson Henry Founder, CEO of Cognition and Tim Daher, Senior Account Executive Automotive for Amazon.

Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

9:00am

Tuesday

Presented by PCG Digital

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Discover how to properly set up and implement ASC events into your Google Ads account as well as customizing pre-existing events within the ASC spec to expand upon the data that is available to you. With a step-by-step guide, you’ll elevate your Google Ads campaigns to new performance peaks.

Workshop

|

Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By: