2:15pm

Day One - Sunday, Nov. 17

Customer Data Platforms Are Not A Shiny Object

Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.

Session Details

Room

Ballroom

Session Type

Panel

Session Day

Sunday

Speakers On This Session

Related Sessions

11:45am

Day 2

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Salon 1

|

Monday

2:00pm

Day 2

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Workshop

|

Plaza 2

|

Monday

10:45am

Day 2

Highlighting the power of combining human insight and AI to transform the dealership experience

Workshop

|

Salon 1

|

Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.