Join us at the Modern Retailing Conference 2024 for groundbreaking, actionable education, aimed at enhancing your retailing strategy.
Modern Retailing Conference 2024, held in the sun-soaked Palm Beach, Florida, is an unmatched confluence of industry innovators and thought leaders. Dive into a realm of progressive strategies and technologies, pushing the boundaries of customer experience in automotive retail. Harness the power of this event to fuel growth, innovation, and excellence in your dealership.
We know getting out of the dealership can be difficult, so we structure our events to be worth every minute away. We hope you enjoy the experience.
Experience unique networking opportunities with a community of industry experts in an intimate setting that fosters conversations.
Immerse yourself in three days of actionable strategy packed sessions to stay ahead of your competitors in the upcoming year.
Attendees can unwind and relish their time at the event with a gorgeous venue, cozy event spaces, and sun-soaked Florida weather in November.
Expect nothing less than innovation from our speakers and partners – after all, our event is brought to you by Brian Pasch – a renowned industry innovator.
Illuminate your expertise with our all-encompassing education program, designed to shed light on topics relevant to your position.
Enjoy a thriving, tight-knit group that promotes connection with peers, sparks creative collaboration, and builds a supportive and enthusiastic learning environment. A unique opportunity to meet new attendees, speakers, and vendors.
Sessions that truly feel like a conversation. Embrace the solution focused education, alongside time to relax and network with the educators over the course of a jam-packed 3 days. We ensure you get the best bang-for-buck at our events.
Through our all-encompassing education focus, you’ll gain valuable insights and strategies for navigating the ever-evolving automotive industry and optimizing your dealership’s success enhancing customer experiences. Innovate, advance, repeat.
Enhancing the customer experience across digital and in-person touchpoints through omnichannel strategies, faster processes, and more engaging interactions
In the automotive industry, 86% of consumers prefer to complete at least part of their vehicle purchasing process online. Join Steve as he dives into how car dealerships can enhance customer satisfaction by offering virtual engagement options. These tools help create a seamless and interactive buying experience. Just as people research potential romantic partners thoroughly, they also invest significant effort in researching vehicles online, underscoring the importance of engaging virtual interactions. Effective communication in these online settings, including attentive tone and clear visual cues, is crucial. Utilizing advanced technologies like GPT and AI can further refine how dealerships connect with and assist their customers. By treating online leads with the same level of care and personalization as in-person interactions, dealerships can significantly boost both customer satisfaction and sales performance.
Time kills deals and profit. Despite mass adoption of digital retailing and technology by dealers, it still takes nearly three hours to buy a car. The process is filled with friction, bottlenecks, and back-and-forth interactions. The technology revolution isn’t on your website—it’s in the showroom, where time and money are being left on the table. This session will identify ways to leverage technology in the showroom to optimize decision-making, bridge the trust gap, and speed up the process—all while increasing profitability.
Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customer’s touch points on a deeper level? Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, you’ll receive a copy of our newly released White Paper detailing Maggie’s journey.
Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.
This workshop will guide automotive dealers and marketers through the crucial role of multi-touch attribution and the power of first-party data in modern automotive retail. By uncovering the hidden journey of anonymous shoppers—who make up 90% of car buyers—participants will learn how failing to properly track and utilize this data leads to lost sales and wasted marketing spend. With a focus on accountability, audience precision, and real-world application, the session emphasizes the importance of first-party data in accurately measuring marketing effectiveness and maximizing return on investment in today’s competitive automotive landscape.
Driving sales and marketing success through cutting-edge technologies, data insights, and innovative strategies to stay ahead in a competitive market.
Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.
Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.
In today’s fast-evolving digital marketing landscape, mastering the latest search engine technologies is essential. This workshop will focus on Google’s AI Overviews and generative AI search results—groundbreaking features shaping the future of SEO. Attendees will explore the the mechanics behind AI-driven results, and gain actionable strategies tailored for automotive dealerships. Through real-world case studies, we’ll demonstrate how to leverage these advancements to boost traffic, enhance authority, and achieve SEO success in the AI era.
Big Data has arrived and Customer Data Platforms (CDPs) promised to help dealers make sense of it all. So what’s missing? Join Brian Pasch, Gubagoo President and Founder, Brad Title, and FullPath CEO, Aharon Horwitz, as we discuss the current landscape of CDPs and what lies ahead.
Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.
Guiding dealerships through the evolving automotive landscape with forward-thinking leadership strategies, generational transitions, and a focus on long-term growth.
Dealership websites have not evolved enough to meet the needs of consumers who are shopping for their next vehicle. It’s time to look at how consumers engage with our online showroom and integrate new technologies to increase engagement and conversion rates. What is the data showing that consumers want to see online?
Explore how next-gen leaders of dealer groups are redefining automotive retailing for the future. Hear firsthand about their strategies for balancing established traditions with innovative approaches to drive sustained growth and profitability in their markets. Discover the foundational principles they are establishing to navigate industry shifts and ensure long-term success, reflecting on their insights into leveraging technology, consumer trends, and operational efficiencies.
In today’s rapidly evolving digital landscape, first-party data is becoming the cornerstone of smarter, more efficient marketing strategies. In this keynote presentation, we will explore how prioritizing the effective use of first-party data can help dealerships stay ahead of privacy regulations, streamline their marketing efforts, and achieve a better ROI. We’ll discuss how first-party data activation – through CDPs and AI – leads to cleaner, more reliable insights, ultimately improving campaign performance and building stronger, more personalized customer relationships.
Dive headfirst into the event with a keynote address from Mike Staton, President of the National Automobile Dealers Association, for insightful discussions on the future of the industry.
Streamlining dealership operations to maximize profitability through better inventory management, data-backed decision-making, and process optimization.
With so many avenues to acquire inventory: auctions, trade-in, service lane, direct from consumer or a buying center, having the right people, with the right processes and accountability is key.
How to outperform the market on every vehicle with intelligent acquisition, disposition, merchandising, and retailing.
Changing the way you think can be hard business, especially when your experience, your instincts, and your intuition is based on generational knowledge of the car business. But like it or not, our industry and our customers are evolving, modernizing, and have higher expectations than ever. If we don’t change the way we think and the decisions we make, the next generation of the industry may leave behind even the most experienced operators and veteran dealerships.
Danny Zaslavsky took over as General Manager of his family’s independent dealership in 2016 and quickly realized that he couldn’t rely on the same buying, merchandising, and marketing strategies that his father had used to build the business. Acquisition costs, reconditioning, syndication costs, and marketing costs were all outpacing front-end gross and just dropping prices wasn’t enough to significantly impact turn. Danny decided to think differently and committed to finding a way to not just compete in the market – but outperform it by increasing the real and perceived value of every piece of inventory.
Through this journey, Danny sat in every seat and did every job across the dealership. He realigned his people and quickly found and fixed process inefficiencies. When it came to the data and systems that managed the critical functions of buying and selling inventory he realized that having separate systems and databases was an enormous obstacle. This led Danny to completely transform the way he managed inventory, turning to a unified approach and a solution that combined acquisition, merchandising, retailing, and performance into a single system.
Armed with unified data and tools, Danny now has a complete view of the Vehicle Lifecycle where he can prioritize data and insights over intuition – and create strategies that are based on real-time conditions, not luck. This shift was not easy, but the net effective result of transforming his business has delivered more intelligent acquisition decisions, higher value merchandising, and more consistent retailing and exit planning for every vehicle – all generating higher gross and turn.
Join Danny to hear about his story and how he future-proofed his dealership against even the biggest threats to his business. In his session you will learn how to:
Brett Morgan (CEO) and Tom Moore (COO) will join Brian Pasch at MRC to discuss why they invested in an enterprise CDP and how they plan to monetize the technology the eliminate waste and generate more revenue by leveraging their first-party data and real-time marketing.
Today’s multiscreen media landscape can be a quagmire for auto marketers. The constant churn and overwhelming choice for auto intenders of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching auto intenders where they spend their time, you can harness the chaos into ROI.
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Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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