Clarivoy connects dealership DMS data with CRM, website, advertising, and other first-party data to create a unified foundation for automotive marketing intelligence.
Through Clarivoy’s platform, dealers can understand the complete shopper journey, prove which marketing investments actually drive vehicle sales, build addressable audiences from first-party data, and activate advanced customer data and AI capabilities.
Clarivoy solutions powered by this connected data include:
Multi-Touch Sales Attribution: Independent, user-level attribution that connects marketing activity directly to vehicles sold and reveals the true contribution of paid search, display, email, marketplaces, organic, social, and other channels.
Audiences: Turns anonymous website traffic and first-party data into addressable shopper audiences that dealers can activate across their media channels.
Customer Data Platform: Unifies DMS, CRM, website, advertising, and shopper data into governed customer and vehicle profiles that power measurement, audience activation, personalization, and AI-driven marketing.
Clarivoy is built specifically for automotive and uses dealership sales data matched vehicle-for-vehicle to the DMS, rather than relying on advertising platforms’ self-reported attribution.
