Danny Veliz has spent over two decades in retail automotive before writing a single product requirement. He started where genuine retail knowledge is earned—on the showroom floor—before training store teams, running digital strategy for dealer groups and marketing agencies, and stepping into software development. Today, he leads automotiveMastermind’s core application product and innovation team as Director, Product. Danny builds technology from the store floor up rather than down from a spreadsheet. In an industry currently inundated with AI noise, his priority is pragmatic: stitching together fractured store data, clearing out repetitive busywork, and delivering tools that desk managers and sales teams actually embrace.