Aharon Horwitz is the CEO and co-founder of Fullpath, the leading AI-powered data and marketing platform for automotive retail. Since founding the company in 2017 he has helped dealerships unify customer data and modernize operations through intelligent infrastructure, marketing automation, and sales enablement.

A recognized industry thought leader, Aharon speaks frequently at industry events and co-authored The Last Dealership, exploring the impact of AI on auto sales. He holds a BA from Columbia University and lives in Jerusalem with his wife and two children.