10:45am

Day Two - Monday, Nov. 18

Enhancing Dealership Success Through Collaborative Intelligence

Highlighting the power of combining human insight and AI to transform the dealership experience

Session Details

Room

Salon 1

Session Type

Workshop

Session Day

Monday

Speakers On This Session

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Matthew Belk

Better Car People

Founder & Chief Innovation Officer

Related Sessions

11:45am

Day 2

SEO in the AI Era: Winning with Google’s Generative Search

In today’s fast-evolving digital marketing landscape, mastering the latest search engine technologies is essential. This workshop will focus on Google’s AI Overviews and generative AI search results—groundbreaking features shaping the future of SEO. Attendees will explore the the mechanics behind AI-driven results, and gain actionable strategies tailored for automotive dealerships. Through real-world case studies, we’ll demonstrate how to leverage these advancements to boost traffic, enhance authority, and achieve SEO success in the AI era.

Mini Workshop

|

Exchange 1-4

|

Monday

Connie Gundrum

CF Search Marketing

11:45am

Day 2

Power Your Dealership Marketing with Conversational Intelligence

Leverage the power of conversational analytics combined with Google events to maximize your dealership’s results.

Deep dive into innovative strategies, learn how to optimize marketing attribution, and gain insights into enhancing customer engagement. Explore real-world success stories and leave empowered to drive your dealership’s digital marketing efforts to new heights. Don’t miss this opportunity to shape the future of automotive marketing.

Mini Workshop

|

Salon 1

|

Monday

2:00pm

Day 2

Case Study: Five Simple Ways to Use Defection Insights to Improve Sales Effectiveness

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.

Sales participants will know how to:

Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.

Marketing participants will know how to:

Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

10:45am

Day Two - Monday, Nov. 18

Enhancing Dealership Success Through Collaborative Intelligence

Session Details

Room

Salon 1

Session Type

Workshop

Session Day

Monday

Speakers On This Session

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Related Sessions

11:45am

Day 2

Mini Workshop

|

Exchange 1-4

|

Monday

11:45am

Day 2

Mini Workshop

|

Salon 1

|

Monday

2:00pm

Day 2

Workshop

|

Plaza 2

|

Monday

Automotive Retailing Reimagined

Expert speakers. executive level education.

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Expert speakers.
executive level education.