In today’s rapidly evolving digital landscape, first-party data is becoming the cornerstone of smarter, more efficient marketing strategies. In this keynote presentation, we will explore how prioritizing the effective use of first-party data can help dealerships stay ahead of privacy regulations, streamline their marketing efforts, and achieve a better ROI. We’ll discuss how first-party data activation – through CDPs and AI – leads to cleaner, more reliable insights, ultimately improving campaign performance and building stronger, more personalized customer relationships.