Brendan Reardon
Cox Automotive
In the automotive industry, 86% of consumers prefer to complete at least part of their vehicle purchasing process online. Join Steve as he dives into how car dealerships can enhance customer satisfaction by offering virtual engagement options. These tools help create a seamless and interactive buying experience. Just as people research potential romantic partners thoroughly, they also invest significant effort in researching vehicles online, underscoring the importance of engaging virtual interactions. Effective communication in these online settings, including attentive tone and clear visual cues, is crucial. Utilizing advanced technologies like GPT and AI can further refine how dealerships connect with and assist their customers. By treating online leads with the same level of care and personalization as in-person interactions, dealerships can significantly boost both customer satisfaction and sales performance.
Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.
Cox Automotive
Pasch Group
Cox Automotive
Rohrman Auto Group
Cox Automotive
CarNow
CarNow
Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customer’s touch points on a deeper level? Join us for an immersive storytelling workshop where dealers will meet “Maggie,” a car buyer, and walk through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encountered—from her first introduction to a dealership’s brand online after filling an Amazon shopping cart, all the way to purchasing her new vehicle. By the end of the workshop, you’ll have a clear understanding of how to develop a Media Mix for your dealership using a Lifecycle Marketing approach. Plus, you’ll receive a copy of our newly released White Paper detailing Maggie’s journey.
PCG Digital
PCG Digital
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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