Every auto buyer today asks tough questions before making a purchase — but too few marketers ask the same of their own CTV investment. In this interactive workshop, we’ll walk through the three questions every CTV buyer should ask before spending another dollar, then go beyond the questions into what to do once you have the answers: building strategy around real buyer behavior, using AI-informed planning to cut wasted spend across your dealer group, and measuring what actually drives sales. You’ll leave with a practical framework for your next media conversation.