Two dealers roll out the identical AI. One sees a modest bump. The other pushes conversion 3x past industry average and lets AI book the majority of its appointments autonomously. The difference was never the product — it was whether they changed how they work.

Drawing on data from 50 dealerships, this session breaks down what separates AI winners from AI bystanders: the shopping-experience changes that stop 80% of shoppers from bailing in the first five minutes, the role shifts that free up advisors to sell instead of click through software, and the one role — the “AI champion” — that every top-performing store created to own training, feedback, and oversight.

Walk away with a concrete playbook for turning AI from a tool you switched on into an operating model that compounds.