The class is designed for intermediate Claude users. In the session we will build a complete lead generation platform to connect with local business owners and offer them and their employees a B2B buying and service concierge experience.  This is perfect to supplement lead generation from traditional and digital marketing campaigns.  The build will look like this:

1. Build a B2B business website scraper to build a local business database of names, emails, and phone numbers.
2. Build an outbound email marketing platform using a new email address like b2b@dealershipname.com, separate from the CRM.
3. Activate an outbound email campaign with ramp up guardrails and data activation workflows.
4. Escalate email engagement to the CRM as a new lead.
5. Create self-healing data hygiene processes to keep the database up to date.

Requirements for the class:

Laptop computer installed with Claude App, Claude Code (terminal), suppose connector, Apollo connector, ZeroBounce connector, sendgrid account, email address created in advance for B2B outreach and access to the DNS records for the email domain. During the class if you have a tech support person at the dealership who handles domain edits, they can be used as well, when needed.