The Fireside Wrap: Lessons, Gaps, and the Next 12 Months

Fireside Chat
Operations

Hot Session

Close out MRC 2026 with candid insights on AI, data, and the biggest challenges shaping automotive retail’s next 12 months.

Brian Pasch, Gray Scott, and Dan Moore close out MRC 2026 with a candid conversation about what the conference revealed. They’ll pull the common threads from the week, call out the gaps nobody wants to talk about (data ownership, OEM programs, AI readiness), and lay out what the next 12 months look like for dealers who plan to lead rather than follow. Bring your questions. This is the session where we stop presenting and start talking.

Focus Points:

Featured Speakers

Brian Pasch
Pasch Group
Dan Moore
Drivvr
Gray Scott
The Digerati Group

Session Details:

Date:

Day Three – Tuesday 

Time:

11:00AM – 11:45AM

Room:

Ballroom

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