Marc McGurren is Platform Director of Opportunity Management at Keating Auto Group, a Texas dealer group representing 30 locations and 14 brands. He helps oversee lead and opportunity performance across the group’s stores, from internet and BDC departments to websites and marketing. He also finds the tools and solutions that start more conversations with customers and turn them into relationships that last beyond the first sale.

Marc has spent more than 22 years in automotive retail and has worked in sales, finance, service, internet, and BDC, and as a General Manager. From 2012 to 2017 he was a partner at PCG Companies. He then co-founded McGurren Consulting, where he spent eight years helping hundreds of dealerships across North America fix their sales, internet, and BDC performance.

He is a graduate of Angelo State University, Dallas Theological Seminary, and the NADA Dealer Candidate Academy, and co-author of Unfair Advantage and Selling Cars in the Digital Age.