Amber leads the CRM product marketing team for CDK’s Modern Retail portfolio. She manages CRM solutions that help automotive retailers tackle challenges, alleviate customer pain points, and enhance dealer business growth through technology and data-driven strategies. Amber has spent over 18 years in automotive, primarily in a variable operations role, where she has overseen more than 100 dealerships. She has held position in sales leadership, operations, and product marketing. Prior to CDK, Amber was the director of operations for CarSaver, regional sales manager for CallSource, and the automotive sales manager for Comcast Advertising. She is a NADA Academy graduate and is a CDK product subject matter expert on automotive modern retail (CRM) industry trends. Amber studied business administration at Middle Tennessee State University and is a NADA Academy graduate.