The best dealership-built AI solutions have made it to the MRC main stage. After reviewing entries from dealership teams putting AI to work inside their own stores, the Built on the Lot AI Showdown comes down to its finalists — and the MRC audience will help decide who wins.

See the finalist solutions in action and discover how dealership employees are using AI to solve real operational and customer-facing challenges without relying on vendor-built or white-labeled products. Attendees will cast their final votes live before one solution is crowned the winner of the 2026 Built on the Lot AI Showdown and takes home the $5,000 cash prize and trophy.

This is a celebration of the builders, operators, and innovators proving that some of automotive retail’s most exciting AI ideas are being created right inside the dealership.