Brendan Reardon
Cox Automotive
Brendan Reardon has been the AVP of Sales at VinSolutions and Dealer.com for the last five years, where he is responsible for leading and managing the sales team and its efforts in the U.S.
Brendan joined VinSolutions in 2012 as a Midwest territory manager. In 2014, he was promoted to senior manager of sales for the Midwest and Northeast, followed up by a promotion to director of sales in 2017 for the U.S. and to open the Canadian market for VinSolutions.
In 2018, Brendan was promoted to Sr. Director to run a combined sales team for both VinSolutions and Dealertrack F&I.
In all his various positions, Brendan has displayed strong leadership qualities combined with a relentless desire to help auto dealerships become more efficient and work from a consumer’s perspective to ensure a positive buying experience.
Originally from Minneapolis, MN, he attended St. John’s University and studied Psychology and Management, followed by 20+ years of bringing disruptive technology to the automotive industry.
Join us for an insightful panel where Cox Automotive and Dealer industry leaders will explore why revolutionizing your automotive retail strategy, by connecting consumers and dealers through a seamless purchase process, will pave a better way forward on both sides. By leveraging modern omnichannel approaches for your advantage, backed by data and insights, you’ll be able to meet shoppers where they are and accelerate their path to purchase by providing the excellent experience consumers don’t just want… they demand.
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