Glenn Pasch

CEO

Glenn Pasch is CEO of PCG Digital an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News.

“My goal is to help you simplify your online strategy and cut through chaos to deliver more qualified local customers and increase sales. If you want your marketing to make a difference, your team to deliver more consistent results, reach out and let’s see what we can do.”

He is the host of the “You’re In Charge-Now What? ” podcast.

He’s the co-author of two books including “Selling Cars in the Digital Age” and “The Power of Connected Marketing”. He is an adjunct professor at Northwood University and is also an international speaker who has who has spoken for NADA, Digital Dealer, NIADA, The World Shopper Conference and others on leadership, marketing, customer experience and building high performing teams.

He has worked with individuals and teams from the front lines to the C-Suite, from small businesses to large brands like Spectrum, Comcast, Lithia Motors, Berkshire Hathaway, AutoCanada, Nissan, Infiniti and Toyota.

His family is most important and key to his success.

 

Speaker Sessions

2:00pm

Day 2

Hear how progressive sales and marketing leaders are using defection insights to improve their sales and marketing processes, outsmart their competitors, grow share, and increase sales effectiveness.
Sales participants will know how to:
  • Increase close rates by eliminating needless follow-up with leads who have bought elsewhere, increasing salesperson confidence, and adjusting to follow up processes.
  • Improve productivity of sales team by delivering fact-based, real time performance feedback to sales team based on wins AND losses.
  • Decrease defection rates by proactively engaging high quality leads with strong likelihood to defect.
Marketing participants will know how to:
  • Enhance customer experience by ingesting defection data into the group’s CDP and marketing workflows.
  • Boost ROI of marketing spend by adjusting spend and targeting based on defection insights.

Workshop

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Plaza 2

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Monday

4:00pm

Day 2

With so many avenues to acquire inventory: auctions, trade-in, service lane, direct from consumer or a buying center, having the right people, with the right processes and accountability is key.

This panel discussion will explore innovative strategies and technologies to streamline inventory acquisition. Panelists will share insights on leveraging data analytics for smarter decision-making, and integrating advanced tools to enhance efficiency.

Panel

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Ballroom

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Monday

Automotive Retailing Reimagined

Expert speakers.
executive level education.