Brian Pasch
Pasch Group
In today’s rapidly evolving digital landscape, first-party data is becoming the cornerstone of smarter, more efficient marketing strategies. In this keynote presentation, we will explore how prioritizing the effective use of first-party data can help dealerships stay ahead of privacy regulations, streamline their marketing efforts, and achieve a better ROI. We’ll discuss how first-party data activation – through CDPs and AI – leads to cleaner, more reliable insights, ultimately improving campaign performance and building stronger, more personalized customer relationships.
Explore how next-gen leaders of dealer groups are redefining automotive retailing for the future. Hear firsthand about their strategies for balancing established traditions with innovative approaches to drive sustained growth and profitability in their markets. Discover the foundational principles they are establishing to navigate industry shifts and ensure long-term success, reflecting on their insights into leveraging technology, consumer trends, and operational efficiencies.
Pasch Group
Rohrman Auto Group
Dealership websites have not evolved enough to meet the needs of consumers who are shopping for their next vehicle. It’s time to look at how consumers engage with our online showroom and integrate new technologies to increase engagement and conversion rates. What is the data showing that consumers want to see online?
Offerlogix
CDK Global
Orbee
Pasch Group
CarCutter
Equifax
Join us for the 2024 Modern Retailing Conference in Palm Beach, Florida on November 17-19, 2024!
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