There’s been no shortage of confident answers. Now we have enough data to start challenging them.

Dealers have been flooded with new promises, products, metrics, and acronyms – all claiming to define the next era of digital marketing. But after tens of thousands of data points across multiple dealerships, Wikimotive has been putting some of the industry’s biggest assumptions to the test.

Join Wikimotive CEO Zach Billings as he reveals:

• How much traffic ChatGPT, Gemini, and Claude are actually sending to dealership websites
• What really influences whether a dealership appears in AI-generated answers
• Which supposed AI search “ranking factors” don’t appear to matter at all
• How cookie-cutter SEO and GEO programs compare with bespoke, human-led strategies
• What the data shows when success is measured by traffic, leads, and business outcomes—not meaningless scores and mysterious metrics

No predictions or empty promises.

Just the data – and a framework for knowing what matters, what doesn’t, and whether the marketing you’re paying for is actually doing its job.