Beyond Experience Track

Find Your GA4 Solutions with
Live Training From Industry Experts

Find Your GA4 Solutions with Live Training From Industry Experts

MRC 2023 is more than just customer experience, we’re committed to providing the most up-to-date automotive GA4 education. Find answers to all of your GA4 questions and discover cutting edge strategies developed by the Automotive Standards Council.

What You Can Expect to Gain

Optimizing Google Ads in GA4

Master the art of optimizing your Google Ads campaigns for GA4.

Tracking Call Outcomes in GA4

Learn how to effectively structure call outcome events for conversions.

Intimate Education with Top Experts

Immersive, tight-knit education led by some of the industry’s brightest in the world of GA4

Latest Updates on the ASC Spec

See what’s new from the Automotive Standards Council’s GA4 Specification

Advanced Reporting Tips & Templates

Discover how to elevate your data analysis with advanced reporting tips and templates

Continue the Conversation

Carry on the conversation with other attendees and experts throughout 3 days of MRC23

GA4 Centered Sessions

Glance through our sessions dedicated to GA4 education. See the full agenda

10:00am

Sunday

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Must have the GA4 Add-On to attend. This 2 hour session providing practical, hands-on training with top industry experts addressing challenges and opportunities in GA4. To gain admission select the free GA4 Add-On to the purchase of your MRC Event Ticket. The meeting will be capped at 120 members so act fast!

Capped Meeting

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Plaza 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:00am

Monday

Presented by AutoComplete

Car insurance is a $300 billion category with a 100% attach rate. However, the vast majority of dealers do not participate in this profit stream, due to the operational complexity of salesperson training and insurance agency operations.

Learn how new solutions released in the last 12 months now let dealers build an insurance profit stream overnight, with no work or changes to their operations, while letting car buyers save $500+/year.

See how 20+ of the top 100 dealer groups are building 7-figure insurance profit streams, and how you can start benefiting from it.

Car insurance is a $300 billion category with a 100% attach rate. However, the vast majority of dealers do not participate in this profit stream, due to the operational complexity of salesperson training and insurance agency operations.

Learn how new solutions released in the last 12 months now let dealers build an insurance profit stream overnight, with no work or changes to their operations, while letting car buyers save $500+/year.

See how 20+ of the top 100 dealer groups are building 7-figure insurance profit streams, and how you can start benefiting from it.

Mini Workshop

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Plaza 2

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:00am

Monday

Presented by the Automotive Standards Council

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Explore how to effectively track and analyze call outcomes in Google Analytics 4 (GA4) in this insightful session. Gain key strategies to better understand customer interactions, improve your automotive business’s customer service, and drive sales through optimized call management.

Mini Workshop

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Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

11:45am

Monday

Presented by the Automotive Standards Council

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Many dealers are still having issues configuring GA4. In this workshop, industry experts will review a newly released implementation guide and discuss how to set up GA4 to build effective reports using the ASC framework. Bring your challenge and frustrations and we will be able to answer most questions on the spot.

Mini Workshop

|

Salon 1

CX Tech

Personalized Messaging

Sales & Acquisition

Lifetime Value

Ed Track 05

Beyond Experience

Sponsored By:

Interested in Joining the Hands-On GA4 Training Meeting?

Purchase your MRC Event ticket and add-on the free Hands-On GA4 Session. Spots are limited to 120 attendees so act fast!

See These Experts on Stage