Frequently Asked Questions About the Modern Retailing Conference

The Modern Retailing Conference, or MRC, is a three-day educational event focused on modern automotive retail. It brings dealership leaders, technology companies, vendors, and industry experts together for practical sessions, workshops, networking, and conversations about sales, service, marketing, customer experience, data, and emerging technology.

MRC 2026 is scheduled for November 15–17, 2026. Attendees who want time to settle in and participate in the full experience are encouraged to arrive November 14 and depart November 18.

The 2026 Modern Retailing Conference is being held at Eau Palm Beach Resort & Spa, located at 100 South Ocean Boulevard in Manalapan, Florida, near West Palm Beach.

Automotive retail is the primary focus of MRC 2026, with strategies also relevant to RV and powersports organizations. The sessions are designed around modern retail operations, customer experience, technology, marketing, sales, service, and leadership.

MRC is designed for dealer principals, general managers, sales managers, fixed operations leaders, BDC managers, marketing managers, HR managers, desk managers, internet directors, OEM representatives, and other professionals responsible for improving retail performance.

MRC combines an intimate resort environment with education-focused sessions, hands-on training, direct access to speakers, and structured networking. Its smaller setting is designed to make practical conversations with dealers, experts, and technology partners easier.

The conference website describes more than 30 sessions and more than 60 speakers across three days. The final lineup and schedule may continue to change, so attendees should review the live agenda for current details.

Topics include modern retail strategy, artificial intelligence, customer experience, retention, marketing measurement, first-party data, sales and service processes, dealership technology, employee development, and practical ways to improve retail performance and ROI.

Ticket prices vary by attendee type and purchase phase. The conference website currently lists dealer and OEM tickets starting at $595, with prices scheduled to rise as the event approaches. Review the ticket page for the current rate before purchasing.

Published in-person ticket benefits include three-day access to eligible sessions, two breakfasts, two lunches, cocktail hours, refreshments, coffee breaks, networking opportunities, and post-event access to recorded mainstage and select workshop content.

Yes. You can purchase a ticket for a teammate through Eventbrite and enter that person’s contact information during registration.

The conference FAQ lists major credit and debit cards, PayPal, Apple Pay, and Google Pay. Eventbrite may use PayPal as its processor while still allowing eligible buyers to check out as a guest with a credit card.

Yes. MRC advertises a dealer-group bundle that provides a discount when four dealer tickets are purchased together. Current eligibility, savings, and promo-code instructions should be confirmed on the ticket page before checkout.

Ticket transfers to another person may be requested by contacting the event team. Transfers to a different Pasch Group event are considered case by case and are not guaranteed.

The published policy uses a sliding refund schedule based on how far in advance cancellation occurs: 100% at 120 days, 75% at 90 days, 50% at 30 days, and no refund at 14 days before the event. Confirm the applicable terms when purchasing.

Most sessions use an all-access format and do not require separate registration. Training Labs and Activity sessions require advance selection because capacity is limited.

Enter the promo or guest-pass code on Eventbrite before selecting a ticket, not at checkout. Sponsors should use the codes provided in their sponsor checklist and register all designated guests by the published deadline.

The current agenda is published on the Modern Retailing Conference website. Because speakers, session titles, rooms, and times may change, attendees should use the online agenda as the authoritative schedule.

MRC includes mainstage keynotes, fireside chats, panels, flash talks, workshops, Training Labs, activity sessions, and scheduled networking or hospitality periods.

Training Labs are limited-capacity, hands-on sessions designed for deeper learning and practical participation. Advance registration is required, and dealer attendees receive priority for available seats.

Select an available Training Lab during ticket checkout. If you already purchased a ticket, contact the MRC event team to request a seat. Availability is first come, first served.

Activity selection is offered during ticket checkout. Existing ticket holders can contact the event team for help, subject to capacity. Dealer attendees receive priority when reservations are limited.

Yes. MRC aims to include approximately five to ten minutes of audience Q&A in each session. Some questions may be addressed during the discussion rather than saved for the end.

Yes. The intimate conference environment is intended to make informal conversations with speakers and experts possible throughout the event. Attendees are encouraged to connect while remaining considerate of each speaker’s time.

MRC states that hosted keynotes and educational sessions should remain pitch-free and focus on challenges, solutions, real-world examples, results, and lessons rather than product demonstrations.

A Flash Talk is a short mainstage format built around a tightly timed presentation followed by audience Q&A. Speaker requirements, slide timing, and submission deadlines are provided through the event portal.

Eau Palm Beach Resort & Spa is the host venue and primary conference hotel. MRC also lists alternate nearby accommodations when additional options are needed.

Yes. MRC offers room-block information for the Eau Palm Beach and may list alternate hotel options. Inventory is limited and can sell out, so attendees should check current availability before making travel plans.

The published 2026 room-block deadline is October 16, 2026. Availability is not guaranteed through that date, and attendees may need to contact the hotel about standard-rate rooms after the block closes.

Palm Beach International Airport, or PBI, is the closest listed airport at approximately 15 minutes from the venue. Fort Lauderdale-Hollywood International is about 40 minutes away, and Miami International is about one hour and fifteen minutes away under typical conditions.

Yes. The resort offers on-site valet parking for a nightly fee. A self-parking lot across the street may offer another option. Contact the hotel directly for current rates and availability.

MRC recommends staying from November 14 through November 18, arriving the day before conference programming begins and departing the day after it ends.

Contact the hotel directly for reservation changes. The event team does not manage hotel modifications, and attendees are encouraged to make changes before the room block expires.

The resort setting can accommodate guests and spouses, but conference sessions, meals, hospitality functions, and other ticketed activities require the appropriate event access. Confirm guest options with the event team before arrival.

Yes. MRC offers a Virtual Content Pass with recorded mainstage sessions and selected workshops. The virtual pass is typically released close to the event, and content is added after the in-person conference concludes.

The conference FAQ states that Virtual Pass content is available for up to 180 days. Confirm the access period and included sessions when purchasing.

Mainstage sessions and selected workshops or Training Labs are recorded and uploaded to the Pasch Group Auto Academy platform. Recording availability can vary by session.

The published Virtual Pass benefits state that content can be shared with your team. Review the current purchase terms for access instructions and any user limitations.

Scheduled conference hospitality includes two breakfasts, two lunches, coffee breaks, refreshments, and two cocktail hours. Food and beverages outside official agenda functions are the attendee’s responsibility.

Companies can submit a sponsorship inquiry through the MRC website to receive the current prospectus, pricing, and availability. Packages can include passes, session opportunities, event visibility, and other benefits depending on the selected level.

Exhibit booths are offered as an optional sponsorship add-on rather than being included automatically with every package. Space is limited, so interested sponsors should inquire early.

Use the contact form and FAQ page on modernretailingconference.com for ticket, hotel, schedule, accessibility, sponsorship, or event-support questions. Hotel reservation changes should be directed to the hotel itself.