Brand Assets

Logo Variations

We provide a variety of logo lockups to ensure flexibility across different layout dimensions. The zipped file includes all three lockups, full color variations, and high-resolution versions of each logo.

Landscape Stack

PNG & SVG Files

Portrait Stack

PNG & SVG Files

Letterform

PNG & SVG Files

Download

All Files

Color Palette

Our color palette is designed for flexibility across digital and print applications. Each hex code is available with click-to-copy functionality to make it easy for your team to stay on-brand across all touchpoints. If you need CMYK colors codes or our  extended palette, please request here

#FBFCFD

Pale Grey

Base - Light

#364C5D

Navy

Base - Dark

#0C72A5

Teal

Primary

#F7931C

Gold

Tertiary

#4A9FDC

Vivid Blue

Accent

#D0E2F7

Sky Blue

Accent

Typography

Our typography system features three font families curated for clarity, hierarchy, and versatility across all formats. Each typeface serves a distinct role in our brand identity—ensuring consistency from web to print. Font details and usage guidance are included to help you apply them effectively.

Primary Font

Articulat CF

This font family is the primary brand font for the MRC brand. Articulat CF contains a wide variety of weights and styles, and can be used as needed to display hierarchical differences. 

*Adobe Creative Cloud License Required

Body Font

DM Sans

This font family acts as the body font for the MRC brand. DM Sans is a legible, low-contrast geometric sans serif design, intended for use at smaller text sizes. It contains a variety of weights for versatility. 

*Open Source from Google Fonts

Accent Font

Space Grotesk

This font family acts as the accent font for the MRC brand. Space Grotesk is a proportional sans-serif typeface, based on Mono font styles. It is optimized for improved readability at non-display sizes. 

*Open Source from Google Fonts

Styles & Imagery

Our visual style blends softly rounded features with a modern, clean aesthetic. We use high-resolution imagery, lightly textured graphics, and a system of versatile icons powered by Material Symbols to create a polished yet approachable look across all touchpoints.

Rounded Features

The MRC brand utilizes slightly rounded shapes and corners for all assets. Depending on size and display use, typically corners are rounded at 4-12px and some accent elements feature full-circular formats.

Material Icons

The MRC brand utilizes Google’s Material Symbols for the primary usage of symbols and icons. System icons are designed to be simple, and expressive. Each icon is reduced to its minimal form. In majority cases, icons should be set to “Filled”

Hi-Res Imagery

The DMSC brand aims to utilize high-resolution photography and imagery where possible. Any imagery must not impede brand elements and should work cohesively with our brand colors. 

*Commercially licensed imagery is required within all mediums when utilizing any MRC  brand elements

Modern, Clean Approach

The MRC brand embraces a minimal, open design system with ample white space and clean grid structures. Visual balance and readability take priority across all applications.

Color Usage & Limiting

Our color palette is designed to support hierarchy, accessibility, and visual warmth. Use accent colors sparingly and ensure strong contrast against text elements. Smooth gradient transitions are also very encouraged. 

Universal Marketing Graphics

Our creative team has compiled a collection of pre-designed marketing and social media graphics for general event promotion. These assets are optimized for various platforms and maintain visual consistency across all public-facing materials.

Speakers and sponsors will also receive personalized graphics for individual sessions, speaker announcements, and sponsorship promotion. These assets will be available in your Portal. 

Coming Soon - Stay Tuned